Bratislava, Noofambar 24, 2014 - Taageerayaasha TV-ga Yurub ayaa si la yaab leh u tixgaliya marka ay timaaddo muujinta dhagarta iyo dhagarta qalloocan, marka loo eego natiijooyinkii ugu dambeeyay ee Samsung Electronics ee caadooyinka daawashada TV-ga. Ilaa 71% ka mid ah jawaab bixiyaasha ayaa qirtay inay sameyn doonaan waligood si badheedh ah uma aysan shaacin qaybaha muhiimka ah ee qorshaha (waxa loo yaqaan qaswadayaasha). Shan kasta ayaa sidoo kale lahaa dhib ma lahayn haddii uu la kulmay qaswadayaasha shabakadaha bulshada, iyo rubuc ka mid ah taageerayaasha taxanaha ah waxay aad ugu fog yihiin inay si ula kac ah uga fogaadaan warbaahinta bulshada, joornaalada, wargeysyada iyo idaacadaha si aysan horay u sii ogaan horumarinta sheekada.
Maamulka Samsung Electronics oo la magacaabay Dariiqa aanu Watch ayaa muujinaya sababaha ay dadku u jecel yihiin daawashada taxanaha. Ku dhawaad kala badh dadka reer Yurub waxay ku raaxaystaan bandhigyada TV-ga hal dhacdo markiiba. Tusaale ahaan, daawadayaasha Talyaaniga iyo Switzerland (gaar ahaan 60% iyo 62% siday u kala horreeyaan) waxay ku raaxaystaan dhowr qaybood oo isku xigta. Waxay ka soo jeeddaa caadooyinka daawadayaasha ee reer Yurub habka midnimada ee saddex meelood meel taageerayaasha TV, kuwaas oo had iyo jeer weydiiya dadka kale haddii ay arkeen qayb ka mid ah taxanaha ka hor intaanay bilaabin ka sheekeynta, si aan si lama filaan ah u muujin sheekada.
"La yaab ma leh dabeecadda dadka ee ku wajahan qaswadayaasha waa mid aad u daran. Daawashada taxanaha TV-ga waxaa lala xiriiriyaa ka qaybqaadasho shucuureed oo xooggan. Marka laga eego dhinaca cilmi-nafsiga, waxa loogu yeero is-dhaafsiga ayaa si cad u muuqda - dadku waxay qadariyaan ficilada wanaagsan ee kuwa kale, tusaale ahaan, marka aysan u muujin iyaga kharriban. Dib-u-noqoshadani waa naxariis yar oo abuuri karta dareen go'aan qaadasho iyo xiriir taageero oo baaxad weyn. Waxa kale oo ay la xidhiidha fahamka nuxurka ciyaarta caddaaladda. Dhakhaatiirta cilmi-nafsiga ee horumarku waxay sharxayaan hab-dhaqankan bulsheed ee togan sidii ay u caawin lahaayeen kuwa kale ee igu caawin doona soo laabashada." ayuu yiri Berni Good oo ku takhasusay cilmi-nafsiga.
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Maamulka Samsung Electronics ayaa sidoo kale iftiimiyay in kala badh ka mid ah jawaab-bixiyeyaasha Yurub, daawashada TV-ga ay tahay qaab ka baxsashada nolol maalmeedka. Si kastaba ha ahaatee, baxsashadu waxay la timaadaa walaac. Guud ahaan 46% daawadayaasha Yurub ayaa si shucuur leh ugu lug leh daawashada talefishinada si ay si dhab ah uga murugoodaan marka uu dhamaado taxanaha ama bandhiga ay jecel yihiin. In ka badan kala badh ayaa bilaabay inay raacaan masiirka geesiyaasha cusub, iyo lixdii daawade kasta waxay qirayaan baahida loo qabo in isla markiiba la buuxiyo dareenka faaruqinta bandhigyada kale.
Daawashada dhacdooyinka muhiimka ah ee taxanaha TV waxa ay la ciyaartaa dareenka shucuureed ee reer Yurub. Kaliya 43% daawadayaasha ayaa sheegaya in aysan dan ka lahayn marka ay wax xun ku dhacaan jilayaasha TV-ga ay jecel yihiin. Mid ka mid ah saddexdiiba mid ayaa sidoo kale dareema walaac marka ay is beddelaan dhacdooyinka. Sidaa darteed waa la fahmi karaa 45% dadku waxay ku mashquulsan yihiin sheekada markay daawanayaan telefishanka, in ay xanaaqi karaan ama xitaa xanaaqi karaan marka ay wax ku dhibaan iyaga oo daawanaya.
"In ku dhow kala bar dadka ayaa weli daawashada TV-ga qoysaskooda. Maalin walba way isu yimaadaan si ay u daawadaan. Hadafkayagu waa inaan u abuurno khibradda ugu fiican iyaga. Markii aan ka shaqeynay TV-yada UHD-da ee ugu qaloocan, kooxdayagu waxay booqdeen shineemo kala duwan oo adduunka ah si aan u ogaano khibradda daawashada ugu wanaagsan oo aan u keeno guryaha macaamiisha. Shirqoollada iyo bandhigyada taxanaha ah iyo finalka ayaa ah waqtiyo telefishan oo muhiim u ah taageerayaasha u qalma khibradda daawashada ugu fiican. " ayuu yiri Petr Kheil, oo ah maamulaha agabka elektiroonigga ah ee macaamiisha iyo qaybaha IT/Ganacsiga ganacsiga ee Samsung Electronics Czech iyo Slovak.
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