Prague, Febraayo 2, 2015 - Sida laga soo xigtay natiijooyinkii ugu dambeeyay ee Samsung Electronics iyo taxanaha mareegta Edna.cz, Czech iyo taageerayaasha taxanaha kale ee Yurub ayaa si la yaab leh uga fiirsada marka ay timaaddo muujinta dhagarta iyo qalloocan. Dhan 85% Czechs (71% jawaab bixiyaasha Yurub) ayaa qirtay inay sameyn doonaan waligood si badheedh ah uma aysan shaacin qaybaha muhiimka ah ee qorshaha (waxa loo yaqaan qaswadayaasha). Intaa waxaa dheer, in ka badan kala badh Czechs ayaa lahaa dhib ma lahayn haday qaswadayaal ahaayeen u nuglaansho, iyo ku dhawaad tiro la mid ah taageerayaasha taxanaha ah ayaa aad u fog ilaa si badheedh ah uga fogaado Baraha bulshada iyo meelaha kale ee xogta laga helo si aysan horay u ogaanin halka uu marayo dhagarta.
Sababaha ay dadku u jecel yihiin daawashada taxanaha ayaa lagu sheegay warbixin ay soo saartay Samsung Electronics oo lagu magacaabo Dariiqa aanu Watch. Xariirka Edna.cz wuxuu si toos ah u baadhay caadooyinka taageerayaasha taxanaha ah ee Czech Republic. Ku dhawaad kala badh Czechs iyo Yurubiyaanka kale waxay ku raaxaystaan barnaamijyada TV-ga hal qayb markiiba. Waxay ka soo jeedaan caadooyinka daawadaha habka wadajirka - saddex meelood oo meel Czech ah ayaa had iyo jeer weydiiya marka hore qaar kale, haddii ay arkeen qayb ka mid ah taxanaha ka hor intaanay bilaabin inay ka hadlaan, si aan si lama filaan ah u muujin dhagarta (wadamada kale ee Yurub, in ka badan saddex meelood meel ka mid ah jawaab-bixiyeyaasha ayaa sidaas sameeya).
"La yaab ma leh dabeecadda dadka ee ku wajahan qaswadayaasha waa mid aad u daran. Ka dib oo dhan, daawashada taxanaha TV-ga waxay la xiriirtaa ka-qaybgal shucuureed oo xooggan. Marka laga eego dhinaca cilmi-nafsiga, waxa loogu yeero is-dhaafsiga ayaa si cad u muuqda - dadku waxay qadariyaan ficilada wanaagsan ee kuwa kale, tusaale ahaan, marka aysan u muujin iyaga kharriban. Dib-u-celintani waa nicmo yar oo abuuri karta dareen go'aan qaadasho iyo kobcinta xidhiidhada baaxad weyn. Waxa kale oo ay la xidhiidha fahamka nuxurka ciyaarta caddaaladda. Dhakhaatiirta cilmi-nafsiga ee horumarku waxay sharxayaan hab-dhaqankan bulsheed ee togan sidii ay u caawin lahaayeen kuwa kale ee igu caawin doona soo laabashada." ayuu yiri Berni Good oo ku takhasusay cilmi-nafsiga.
Czechs waa horyaalnimada daawashada taxanaha. Ku dhawaad kala badh jawaab bixiyaasha ayaa maamula 5-10 taxane isku mar. 69% Czechs waxay dareemeen baahida loo qabo inay bilaabaan daawashada shay kale isla markiiba ka dib dhamaadka taxanaha ay jecel yihiin. Warbixin ay soo saartay shirkadda Samsung Electronics ayaa iftiimisay in kala badh ka mid ah jawaab-bixiyeyaasha Yurub, daawashada TV-ga ay tahay qaab ka baxsashada nolol maalmeedka. Si kastaba ha ahaatee, baxsashadani waxay la socotaa walaac. Guud ahaan 46% daawadayaasha Yurub ayaa si qiiro leh ugu lug leh daawashada TV-ga si ay si dhab ah uga murugoodaan marka uu dhamaado taxanaha ama bandhiga ay jecel yihiin.
Daawashada dhacdooyinka muhiimka ah ee taxanaha TV-ga sidaas darteed waxay la ciyaartaa dareenka shucuureed ee reer Yurub. Kaliya 43% daawadayaasha ayaa sheegaya in aysan dan ka lahayn marka ay wax xun ku dhacaan jilayaasha TV-ga ay jecel yihiin. Mid ka mid ah saddexdiiba mid ayaa sidoo kale dareema walaac ku saabsan qallooca sheekada. Sidaa darteed waa la fahmi karaa 45% dadka ayaa aad ugu mashquulsan sheekada markay daawanayaan TV-ga, in ay xanaaqi karaan ama xitaa xanaaqi karaan marka ay dhibsadaan iyagoo daawanaya. Inta badan Czechs-ka la waraystay waxay u daawadaan taxanaha si degdeg ah. Kaliya 24% waxay qabtaan shaqo-guri, shaqo, waxbarasho, ama isticmaalaan kombuyuutar ama taleefan gacanta isku mar inta lagu jiro taxanaha.
"In ku dhow kala bar dadka reer Yurub ayaa weli TV la daawada qoysaskooda. Maalin walba way isu yimaadaan si ay u daawadaan. Hadafkayagu waa inaan u abuurno khibradda ugu fiican iyaga. Markii aan ka shaqaynaynay TV-yadii UHD-da ee ugu horreeyay, kooxdayadu waxay booqdeen shineemo kala duwan oo adduunka ah si ay u ogaadaan khibradda daawashada ugu wanaagsan oo ay u keenaan guryaha macaamiisha. Shirqoollada iyo bandhigyada taxanaha ah iyo finalka ayaa ah waqtiyo telefishan oo muhiim u ah taageerayaasha u qalma khibradda daawashada ugu fiican. " ayuu yidhi Petr Kheil, oo ah maamulaha agabka elektiroonigga ah ee macaamiisha iyo qaybaha IT/Ganacsiga Ganacsiga ee Samsung electronics Czech iyo Slovak.
Sahanku wuxuu dhacay maalmihii 1-7. Diisambar 2014 bogga internetka ee www.edna.cz. 2 jawaab bixiye ayaa ka qayb qaatay.
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