Saddexdii bilood ee sanadkan, isticmaaleyaasha adduunka oo dhan waxay ku kharash gareeyeen in ka badan 180 bilyan oo saacadood iyagoo isticmaalaya codsiyada mobilada (25% korodhka sannad kasta) waxayna ku kharash gareeyeen $28 bilyan (qiyaastii 639,5 bilyan oo koron), taas oo ah shanaad sanadba sanadka ka dambeeya kororka dheeraad ah. Faafida coronavirus ayaa si weyn wax ugu biirisay tirooyinka diiwaanka. Tan waxaa sheegtay shirkadda falanqaynta xogta mobilada ee App Annie.
Codsiga ugu badan ee la isticmaalo muddada su'aasha ayaa ahayd Facebook, oo ay ku xigto codsiyada hoos yimaada - WhatsApp, Messenger iyo Instagram. Waxaa ku xigay Amazon, Twitter, Netflix, Spotify iyo TikTok. Tilmaamaha farsamada ee TikTok ayaa ka dhigay barnaamijka labaad ee ugu dakhliga badan ee aan ciyaaraha ahayn.
Inta badan $28 bilyan - $18 bilyan, ama qiyaastii 64% - waxa ku kharash gareeyay isticmaalayaashu abka App Store (ilaa 20% sannadkiiba), iyo $10 bilyan ee Google Play Store (kor u kac 35% sannadkiiba -sanad).
Waxaa laga yaabaa inaad xiisaynayso
Isticmaalayaashu waxay soo dejiyeen wadar ahaan 33 bilyan oo barnaamijyo cusub rubuci saddexaad, kuwaas oo intooda badan - 25 bilyan - ay ka yimaadeen Google Store (ilaa 10% sannadkiiba) iyo in ka yar 9 bilyan oo ka mid ah dukaanka Apple (kor u kaca 20% ). App Annie waxa ay xustay in tirooyinka qaar la soo koobay oo aanay ku jirin dukaamada qolo saddexaad.
Waxa xiisaha lihi leh, wax-soo-dejinta Google Play waxay ahaayeen kuwo isku dheeli tiran - 45% waxay ahaayeen ciyaar, 55% codsiyo kale, halka App Store-ka dhexdiisa, ciyaaruhu ay ka ahaayeen wax ka yar 30% la soo degista. Si kastaba ha ahaatee, ciyaaruhu waxay ilaa hadda ahaayeen qaybta ugu faa'iidada badan labada goobood - waxay ku xisaabtameen 80% dakhliga Google Play, 65% ee App Store.
